FINANCIAL MATTERS
Visual Identity & Brand Design

A visual identity for a financial literacy and coaching brand, built to make money education feel more human, approachable, and useful.

ROLE                             Visual Director / Senior Graphic Designer
FOCUS                          Brand Identity - Print - Digital
BRANDS                       FINANCIAL MATTERS
DELIVERABLES          Logo Design
The Challenge

Financial education can easily feel intimidating or overly corporate. The identity needed to communicate credibility without losing warmth, while leaving room for workshops, coaching, planners, and digital content.
Logo Development

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